Meet Zack Gould
He built a multi-million-dollar agency from the ground up, sold it, and now coaches founders and leadership teams to do the same. No theory. Just results.
This work comes from experience, not theory.
Zack Gould is the founder of ZG Group and a lifelong student of growth under pressure.
He started his career in sales at Liberty Mutual. He then built an insurance agency from scratch, scaled it to a multi-million dollar business, earned three Inc. 500 recognitions, and sold the business to a private-equity-backed firm in 2019.
That experience matters because growth looks clean on paper and messy in real life.
Zack has coached more than 90 leadership teams through the same challenges he lived himself:
Scaling revenue without breaking culture
Holding people accountable without burning them out
Getting out of daily chaos while the business keeps growing
Today, he works closely with agency owners, bank and mortgage teams, and sales leaders who are already successful but feel the strain of growth.
The common thread is simple.
They don’t need motivation.
They need clarity, discipline, and someone who will tell them the truth.
WHAT IT’S LIKE TO WORK TOGETHER
You won't get:
Cookie-cutter playbooks
Endless PowerPoints
Vague “best practices” that don’t survive real pressure
You will get:
Weekly coaching that builds trust and momentum
Direct feedback, even when it’s uncomfortable
Clear scorecards that show what’s working and what’s not
Action plans with follow-through, not ideas left hanging
A path forward that fits your culture instead of fighting it
You’ll also get something most founders don’t have.
A thinking partner who isn’t on payroll.
Someone who challenges your assumptions without politics.
Someone who stays involved long enough for change to actually stick.
Numbers that speak
Ten years of coaching. Ninety-plus teams. Real growth.
Teams coached
Founders and leaders guided through growth
Years of experience
Speaking, coaching, and building real businesses
Inc. 500 recognition
Built and scaled a multi-million-dollar agency
A Client Experience
“Zack comes from real experience and honesty. He doesn’t show up with a canned agenda or push what he thinks the answer should be. Instead, he asks the right questions, challenges my thinking, and opens up different ways to look at problems.
As a business owner, you’re constantly fixing everyone else’s problems, but you rarely have someone to go to for your own. That’s what I’ve found working with Zack, he questions without judgment, gives clear feedback, and makes the conversation flow easily.
The relatability matters too. A lot of people try to play in the ‘agency coach’ space, but they don’t have a track record of actually doing the work. Zack does, and he works with other top operators, not just scratch agents. He also has the guts to say what needs to be said, not just what feels good.
Since working with him, we’ve solved issues I’d circled on for months. We reduced service calls hitting my sales team (from 25% to 78% handled by service after his advice), navigated a book acquisition, and tightened our sales hiring. Even little changes (like restructuring our phone tree), freed up my team in ways I couldn’t see before.
Bottom line: Zack helps leaders like me get out of our own heads, stop spinning, and actually make progress. He’s helped put us in the position we’re in today.”
— James, Founder
THE PHILOSOPHY
Growth doesn’t fail because leaders don’t care.
It fails because systems lag behind ambition.
ZG Group exists to close that gap.
Not with noise.
Not with hype.
But with clear thinking, honest feedback, and steady execution.
If you’re building something real and want a partner who’s been there, this is the work.
TESTIMONIALS
What Founders Say
A Client Experience
"Zack’s presentation was a game-changer for our team. He challenged us to rethink how we engage with our customers; moving away from a self-focused sales approach and instead prioritizing what truly matters to our prospective clients. His session sparked meaningful discussions among our reps, helping them recognize the importance of establishing common ground, cutting through the noise, and getting to the heart of customer needs. The team walked away with a fresh perspective on selling, and I saw immediate value in applying his strategies in the field. Zack also tailored his insights to our industry, making the content highly relatable and actionable. His talk wasn’t just engaging - it provided a practical framework that will help us refine our approach, improve follow-ups, and differentiate ourselves in a crowded market.”
— Adam, VP Sales and Marketing
Ready to talk?
Book a call if this resonates with where you are.
